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European Web Analytics

Web analytics tells you where visitors come from and what they do on your site — without analytics you fly blind; with the wrong one you risk GDPR fines and cookie banners.

11 providers7 European6 open source7 European countries

Why this layer matters for sovereignty

  • EU data-protection authorities have repeatedly ruled that Google Analytics transfers personal data to the US in a way that violates the GDPR (the Schrems decisions). Austrian, French, Italian, and Danish DPAs ordered sites to stop using it.

  • Cookieless, aggregate analytics (no individual session tracking, no cross-site profiling) needs no consent banner under the ePrivacy rules — the analytics layer simply disappears from your compliance surface.

  • Open-source analytics you self-host keeps raw visitor data on your own server — nothing leaves your stack at all.

What to look for

  • Cookieless operation based on aggregate events, so no consent banner is required.

  • Data storage location in the EU/EEA and a DPA (data processing agreement) you can actually sign.

  • IP anonymization or truncation built in, not configurable as an afterthought.

  • Dashboard speed at your traffic volume — some self-hosted tools choke long before their hosted counterparts.

European & open-source analytics providers

Curated as part of the European Stack Builder. Badges reflect the organization's origin — EU, EEA, EFTA, and UK count as European.

Hotjar

Hotjar
hotjar.com

MT

Behavior analytics with heatmaps, session recordings, and surveys

European
Matomo

Matomo
matomo.org

Leading open-source web analytics platform, GDPR compliant by design

Open Source
Open Web Analytics

Open Web Analytics
openwebanalytics.com

Open-source web analytics framework for tracking and analyzing website traffic

Open Source
Piwik PRO

Piwik PRO
piwik.pro

PL

Enterprise analytics suite with full GDPR and privacy compliance

European
Plausible

Plausible
plausible.io

EE

Lightweight and privacy-first analytics with no cookies

EuropeanOpen Source
PostHog

PostHog
posthog.com

Open-source product analytics, session replay, and feature flags

Open Source
Simple Analytics

Simple Analytics
simpleanalytics.com

NL

Privacy-first analytics that respects your visitors' data

European
Swetrix

Swetrix
swetrix.com

GB

Privacy-first, cookieless web analytics with a focus on minimalism

EuropeanOpen Source
Umami

Umami
umami.is

Simple, fast, privacy-focused alternative to Google Analytics

Open Source
userTrack

userTrack
usertrack.net

RO

Self-hosted web analytics with heatmaps and session recordings

European
Wide Angle Analytics

Wide Angle Analytics
wideangle.co

DE

GDPR-compliant web analytics with a strong focus on data sovereignty

European

Frequently asked questions

Is Google Analytics GDPR-compliant?

Several European data-protection authorities, following the CJEU Schrems II ruling, have found that Google Analytics transfers personal data to the United States without adequate protection and ordered its use stopped. Widely accepted GDPR-safe alternatives are cookieless, EU-hosted analytics tools such as Plausible, Matomo, or Umami.

What is cookieless analytics?

Cookieless analytics measures visits with aggregate, non-identifying signals (page, referrer, approximate location, a rotating daily hash) instead of persistent cookies or device fingerprinting. Because no individual visitor is identified or tracked across sites, no consent is required under the ePrivacy directive.

What are European alternatives to Google Analytics?

Popular European and open-source alternatives include Plausible (Estonia), Matomo (open source), Piwik PRO (Poland), Umami and PostHog (open source), Simple Analytics (Netherlands), Swetrix, Wide Angle Analytics, and userTrack — all of them cookieless or privacy-first by design.

Can I self-host my analytics?

Yes — Matomo, Umami, Plausible, PostHog, and Open Web Analytics all publish their source code and can be self-hosted on your own infrastructure, keeping raw visitor data inside your perimeter.

Pick your Analytics

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